There we are, shining bright yellow with the logo of California-based In-and-Out blazoned across our beautiful state.
Many Texans have never even seen an In-and-Out, since the majority of the mere 35 locations of the burger joint are in Dallas, Fort Worth, Austin, and San Antonio.
How could a burger chain with such a limited presence in the nation’s second biggest state possibly take the crown away from our beloved Whataburger?
Business Insider, who has since deleted the map, says they used a very sophisticated algorithm to determine the results — check-ins on Four Square.
“For the study, we looked at which chains received the most visits on average in every state based on the total number of visits to each chain divided by the number of locations in that state,” Business Insider explained.
Critics of the “study” pointed out that Four Square isn’t popular anymore, and, even at its height, might not be the best way to gather data.